The design agency Grebban gave us digital designer students the task to take an e-commerce site and change the design of it completely and transform it into the best version of itself. I chose the site varuhus1.se, a website that seemed like it needed a bit of an update.
The first thing I did was to look at similar websites. Sites that had a little bit of everything where the products are pretty cheap and are not really exclusive at all.
After a lot of though I decided to go gentle with the colors and have quite a lot of white space. I wanted a design that's a little bit more easily navigated and not that hard to click around. This is something I thought was really important for the target audience.
So this is my makeover of Varuhus1. A site that doesn't give the user any hassle while browsing for goodies. A website that is easy to understand and simple to navigate.